Printed tin sign, advertisement for the quinine drink "Ferro-Quina Wine of Rishon Le Zion, " produced by the Rishon LeZion wineries of Carmel Oriental ("Carmel Mizrachi"). Designed in the studio workshop of Ze'ev Raban and Meir Gur-Aryeh. Produced by Alfred Salzmann, Jerusalem, [1920s or 1930s?]. English and Arabic.
Color advertisement sign. The illustration shows a bottle of "Ferro-Quina" on the background of the sun rising above industrial buildings (a possible allusion to the Carmel Mizrachi Wineries of Rishon LeZion, with their triangular rooftops). At the bottom of the sign is the following inscription, in Arabic and English: "Ferro Quina Wine \ of Rishon LeZion \ Tonic Envigorator \ Recommended by Medical Authorities."
The sign was designed in Ze'ev Raban and Meir Gur-Aryeh's workshop studio known as the "Industrial Art Workshop." See Kedem Auction No. 80, Part I, Item No. 301, featuring a sketch for an advertisement for Carmel Mizrachi Wineries, strikingly similar to the one appearing on the present sign, marked with the stamp of Raban and Gur-Aryeh's workshop studio.

Carmel Mizrachi
The winery established by the earliest settlers of the moshava Rishon LeZion – with the financial support of the Baron Edmond James de Rothschild and the guidance of his administrators – began producing wine in 1890. An additional winery was founded in Zikhron Yaakov. Insofar as the local market for wine at the time was quite limited, a company was set up in 1896 for the purpose of exporting the wines to various parts of the world. The first export destination was Warsaw, where a shareholding company named "Carmel" was established. In time, branches were opened in Odessa, Hamburg, and New York, alongside branch offices in Berlin, Vienna, and London. For reasons of kashrut, the bottles were shipped overseas completely sealed, and the distribution companies in the various cities retained the services of local rabbis who were responsible for kashrut supervision.
A few years later, the company also began marketing the wines throughout the Ottoman Empire, under the label "Carmel Oriental, " and the wineries in Rishon LeZion and Zikhron Yaakov became known in Hebrew as "Carmel Mizrachi." The company proceeded to establish branches in the main cities of the Ottoman Empire, including Jaffa, Jerusalem, Haifa, Beirut, Damascus, Cairo, Alexandria, Port Said, and other cities. In addition to producing and marketing kosher wine, the company also marketed brandy, various liqueurs, and soft drinks such as tonic water.
Alfred Salzmann, one of the earliest Jewish settlers in the Jerusalem neighborhood of Bak'a ("Geulim"). Immigrated to Palestine from Austria in 1921. Served as a teacher at the Bezalel School. Established a workshop in Bak'a for producing various metal products, including "tzedakah" alms boxes, and collection boxes for donations to the Jewish National Fund; sealed metal containers for medications and bandages; boxes for biscuits and cookies (for the locally renowned Froumine and Hadar brands); and advertisement signs such as the one presented here.

46.5X34.5 cm. Good condition. Scratches and abrasions, with minor damage to print. Minor rust stains and blemishes, mostly to edges, causing minor damage to text on bottom. Four small suspension holes at corners.