Two booklets, aimed at donors and tourists, from the early years of Netanya. 1928 and 1937. Hebrew and English. 1. "The Story of Nathanyah, the Aim, Ambition, and Outlook of Erez Yisroel's Youngest Colony." Tel Aviv: Amanut, [1928]. English. Booklet issued by the Bne Binyamin Society (an organization representing the residents of the colonies ["moshavot"] whose members established Netanya), addressed to potential donors to the cause of the incipient colony. The content is evidently intended to appeal simultaneously to both the profit-making aspirations and Zionist conscience of wealthy individuals: "It is purely business, denuded of all sentiment, and deals with the new colony NETHANYAH, its possibilities for profitable investment, and what such an investment will do for you, the colonists, and the development of Erez Yisroel, the Jewish Homeland" – excerpt from the booklet's introductory appeal to the reader. The booklet contains information regarding investment in the citrus industry in Netanya, and includes photographs of members of the sponsoring organization; of the vicinity; of Nathan Straus, the philanthropist after whom the colony was named; a map of Palestine; data tables; and photocopies of letters relating to the enterprise from Straus, James de Rothschild, and others. Toward the end of the booklet, there is a sample copy of a contract form – to be filled in by a purchaser of citrus plots – drafted by the company "HaNote'a, " specially established for this purpose. 32, [4] pp., + [8] plates (photographs) + [1] map. 24 cm. Good condition. Minor stains and blemishes. Minor tears to edges of cover and last leaf. Cover stained, slightly worn. 2. "Bo LiNethanya" – "Come to Nathanya, " edited by Aharon Even-Chen. Netanya: Ofek, 1937. Booklet appealing to tourists to come and visit Netanya. Includes brief articles written by various writers, such as Kadish Yehuda (Leib) Silman and Itamar Ben-Avi, who sing the praises of the settlement and enumerate its many charms, and its attractiveness as a place of tourism, leisure, and recreation, bustling with development, a major accomplishment of Zionism in practice, and so on. The booklet also includes pictures and advertisements of local places of business. Front cover with illustration by Ze'ev Raban. Rare. Not in NLI catalogue nor in OCLC. [18] ff., 24X16 cm. Good condition. Minor stains and blemishes. Cover slightly worn, with minor tears to spine and edges.