"The beverages of 'Rishon Le'Zion' have a long tradition - and do not need to be advertised", advertising poster of "Carmel Mizrahi" wineries. "Hasollel" press, Jerusalem, [ca. 1931]. Hebrew.
In the center of the poster is a colorful illustration (linocut, signed in the plate) showing a hand holding a bottle of wine against the background of the sun rising over Rishon Le'Zion wineries. Printed beneath the illustration is a warning regarding forgeries of "Carmel Mizrahi" wines. Printed on the left and right of the illustration are two advertising items - one regarding the quality of Rishon Le'Zion wines, and the other regarding the drinking of "Carmel Mizrahi" wine aboard the zeppelin: "The latest newspaper editions relate that the commander of the 'Zeppelin' Dr. Eckener served all the guests of his airship, while flying over Tel Aviv and Jerusalem - Carmel Mizrahi wine!"
94X62 cm. Fair-poor condition. Folding marks and creases. Stains. Tears to margins, some open. Coarse tear about 17 cm long to horizontal folding line in the middle of the poster (with damage to text and illustration).