Advertising poster on thick paper for "Shenhav" toothpaste. Palestine, [1940s]. Design: Lidia Wolpert.
The poster portrays a pioneer, smiling, on the background of settlement views – a colony, fields and a plant. In front of her appears a toothpaste tube and a tooth brush, on the handle of which appears the writing "Kupat Holim". On two strips on both sides of the poster appear agricultural crops on one side and images representing industry on the other side. On top of the poster appears the slogan "Healthy teeth – healthy body!" and on the bottom – "'Shenhav' in Kupat Holim branches and in all co-op stores".
Approx. 31.5X40.5 cm. Good condition. Slight stains and creases. Some tears at margins. Traces of adhesive tape and pieces of paper on upper part of poster. Bottom margin is slightly trimmed.